How To Sell To Developers

from blog Matthias Endler, | ↗ original
One of the hardest challenges I know is how to sell to developers. This is NOT an article for developers. Today, I want to write for non-developers whose job it is to sell to developers. My goal is to help you understand how they think. Developers Hate Being Sold To We tend to be a skeptical bunch! We're not reachable...