The A/B Testing Trap – “We A/B test everything”? You shouldn't.

from blog Jens-Fabian Goetzmann, | ↗ original
“We A/B test everything” is a trap that product teams fall into—it means you have stopped innovating and are only optimizing. Innovation is hard to A/B test: You often need to start with foundational research of the problem instead of validating…