Caveats and Limitations of A/B Testing at Growth Tech Companies

from blog r y x, r, | ↗ original
For non-tech industry folks, an “A/B test” is just a randomized controlled trial where you split users or other things into treatment and control groups, and then later compare key metrics across those groups and decide which one performed better, so you can learn whether the treatment or control group is preferable. For the context … Continue...