I Followed This One Trick to Write Better Headlines. Here's What I Found

from blog Just Some Code, | ↗ original
“Five times as many people read the headline as read the body.” That’s a quote from David Ogilvy, “the father of advertising.” It applies to the copywriting world, as well as other forms of writing. A good headline is like the welcome sign for the rest of your piece. People passing by will choose to read only after seeing a good headline. No...