The Important Thing -- powerful enough to override all your deficiencies

The two main business modalities are more different than you expect. When you hit PMF, it's a culture-shift to switch from one to the other.

It is true that small changes can have enormous effects? Or is this just what optimization consultants want us to believe?

How do you find potential customers to interview before you have a product, a website, or even a name?

Low on cash but need marketing results? Here are four specific things you can do to grow on a budget.

Brittleness is when the company fails because just one component breaks. Learn some strategies for fixing Brittle Points.