Quoting Zach Holman

from blog Simon Willison's Weblog, | ↗ original
One of the things we did all the time at early GitHub was a two-step ship: basically, ship a big launch, but days or weeks afterwards, ship a smaller, add-on feature. In the second launch post, you can refer back to the initial bigger post and you get twice the bang for the buck. This is even more valuable than on the surface, too: you get to...