How Rick and Morty fans helped McDonald’s SzeChuan sauce scarcity marketing

from blog Abishek Muthian, | ↗ original
McDonald's Szechaun Sauce announcement The #SzechuanSauce fiasco with McDonald’s is a very interesting (successful ?) example of scarcity marketing and targeting intellectuals for generating bandwagon effect. Some BG : Rick and MortyBuy, a science fiction animated show with the philosophy of cosmic pessimism, existentialism, nihilism, absurdism...