Why should a company?

from blog Applied Cartography, | ↗ original
For a long time, my goal with Buttondown was largely around failure avoidance: "I want to get my first paying customer so I know it's not a fake product"; "I want to hit a thousand dollars in revenue so I know it's not just friends humoring me"; "I want to make $10K/mo or else I won't be able to work on it full-time if I want to"; and so on. It's...