Is Personal Branding Necessary for New Artists?

from blog Minsuk Kang, | ↗ original
Is personal branding necessary for new artists? I can argue for both sides. Yes. Art doesn’t get sold without marketing. We’ve seen too many influencers/celebrities becoming top-selling authors and painters. In this era of never-ending feeds of content, artists survive by standing out on TikTok, YouTube, Instagram, X, Threads, LinkedIn, Bluesky,...