My Business Is a Filter

from blog Minsuk Kang, | ↗ original
I like to think of my restaurant as a filter, not a magnet. My restaurant serves vegan food, doesn’t do any ads, and doesn’t even have a sign outside. Not because I despise money but because I want to serve a small community of people who understand my values. The marketing strategy for the restaurant is very simple. My wife and I write a weekly...