I think people still care about effort

One of the things that bothers me about how many people use their computers in the modern era is in how they feel like they need to baby them.I think a lot of people feel like they need to baby their phone more than they do. Apple introduced optimized

Ryan Christoffel writing for: Apple’s Hitting Its AI Stride Right as Competition Is SlowingIt happens all the time. Tech giants ship exciting new technology while Apple’s projects stay veiled in R&D, leading to the constant narrative that the company is ‘behind’

Michael Levin and Josh Lowitz: Thank Goodness for iPadiPad Pro remains the most popular model, with almost half of all iPad sales in the most recent quarter (Chart 1). This is about the same share of sales compared to the year-ago quarter.Combine this with the fact that the

The world isn’t static, and you never know when your needs are going to change. When they do, the software you use to live your life should adapt to you, not the other way around.

Dan Moren: M4 Mac Mini Review: Phenomenal Cosmic Power, Itty-Bitty Form FactorWhen it comes to desktop Macs, it’s quite possibly the best one Apple offers.This is an amazing metric and does seem to check out. The Mac Studio and Mac Pro specced out with M2 Ultra