A bit of a redesign

from blog Baldur Bjarnason's Notes on the Web, | ↗ original
Generally speaking, I don’t think redesigns or rebrands are constructive. Change tends to jazz up interest and rebrands and redesigns are no exceptions, but I’m strongly of the opinion that brands genuinely don’t matter that much – whatever positive associations a brand has comes from consistency – and if companies invested the same time and...