When to use cute names or descriptive names

from blog ntietz.com blog, | ↗ original
I've previously written that project names should be cute, not descriptive. That post talks about services and does not talk at all about modules or variables. It's different in the latter context: those names should often be descriptive. What's the difference, and how do you decide on a cute or descriptive name? A lot of it comes down to how...