The Case for Secrecy in Web Experiments

from blog Dan McKinley, | ↗ original
For four months ending in early 2011, I worked on team of six to redesign Etsy’s homepage. I don’t want to overstate the weight of this in the grand scheme of things, but hopes flew high. The new version was to look something like this: There were a number of methodological problems with this, one of our very first web experiments. Our...