Stuff that bothers me: “100x faster than Hadoop”

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The simple way to get featured on big data blog these days seem to be Build something that does 1 thing super well but nothing else Benchmark it against Hadoop Publish stats showing that it's 100x faster than Hadoop $$$ Spark claims their 100x faster than Hadoop and there's a lot of stats showing Redshift is 10x faster than Hadoop.