We've been put in the vibe space

from blog Vicki Boykis, | ↗ original
Jakob’s Law of UX goes something like this. I, as a user online, spend my time on many sites. As such, when I come to your site, I am already used to the way the other sites work, and I don’t want to learn new paradigms. Some also call these preconceived notions user mental models or affordances. I like to call it the user-site contract. For...